Square-cut or pear-shaped, these precious gems have signified power, wealth, and devotion for centuries.
What, did you really think millennials and Gen Z invented the influencer?
That plan obviously worked, as diamonds remain the ultimate pop culture status symbol, both on- and off-screen.
1947: A Diamond Is Forever changes the game.
Along with their Hollywood push, ad execs at N.W.
Ayer & Son coined DeBeerssadvertising sloganA Diamond is Forever, raising womens engagement expectations, well, forever.
The phrase wascrownedthe slogan of the century by Advertising Age in 1999.
November 20, 1947: Queen Elizabeth breaks her tiara.
It features 47 bars of diamonds.
The queen saved this grand tiara specifically for Beatrice, the source said.
It was always reserved for her as they are exceptionally close.
1953:Gentlemen Prefer Blondesbecomes an instant classic.
1961:Breakfast At Tiffanysmakes everyone want a little blue box.
Hepburndidpose in the famouscanary Tiffany Diamondwhile promoting the film.
1969: Richard Burton scores the TaylorBurton diamond.
I wanted that diamond because it is incomparably lovely, Burton wrote in his diary, perVanity Fair.
And it should be on the loveliest woman in the world.
While stunning, this was not an easy item to wear on the town.
1978: The tennis bracelet gets its name.
1980s: Hip-hop artists make a statement.
Hip-hop artists have been wearing flashy accessories to signify wealth, status, and artistic vision since the 80s.
1985: Princess Diana gets creative.
Princess Diana was just as adventurous with her jewels as she was with her personal style.
1996: Victorias Secret introduces the fantasy bra.
In 2014, VS famously senttwo Fantasy Brasdown the runway, modeled by Alessandra Ambrosio and Adriana Lima.
The final Fantasy Bra was modeled by Elsa Hosk in 2018.
Featuring 21,000 diamonds, the Dream Angels Fantasy Bra was worth $1 million.
1998: Celine Dions heart will go on.
1999: Whoopi Goldberg hosts the Oscars.
I love Harry Winston, Goldberg told20/20in August 2022, perThe Hollywood Reporter.
I said, Listen, Im playing this queen and I would like to have some jewels.
Will you guys loan us some jewels?
They said, Well pick out our most royal jewels.
And so thats what they did.
2002: Jennifer Lopezs pink diamond engagement ring sparks a colorful trend.
Bennifer dominated the headlines two decades before their rekindled romance and subsequent divorce in 2024.
2009: Neil Lane links up withThe Bachelor.
And even when the marriages dont last, the diamonds are forever!
Well, as long as the couple stays together for at leasttwo years.
2010: Prince William proposes to Kate Middleton with Princess Dianas engagement ring.
This is my way of keeping her sort of close to it all.
He added, Its very special to me.
As Kates very special to me now, it was right to put the two together.
2011: Kim Kardashian loses her diamond earrings in the ocean.
Years later, Kim K revealed the story actually had a happy ending.
Thats how reset the water is in Bora Bora, so, guys, the earring has been found.
2018: Meghan Markle debuts Princess Dianas butterfly earrings.
Meghan MarklewearsPrincess Dianas diamond and onyx butterfly studs during her first public appearance post-pregnancy announcement in 2018.
2019: Michelle Yeoh makes everyone want an emerald and diamond engagement ring.
Im like, I know, I know.
Im so embarrassed by it, but we dont have the money.
Shes like, I have a better ring than that.
2022: Serena Williams shines bright like a diamond.
2024: Simone Biles goes full GOAT at the Paris Olympics.
Simone Bilesfully embraces her GOAT status after winning gold at the 2024 Paris Olympics womens gymnastics all-around final.
Her custom Janet Heller Fine Jewelry goat necklace features 546 diamonds and was designed to cause a commotion.
2024: Lab-grown diamonds have a moment atGlamours Women of the Year Awards.
(Shes a brand spokesperson.)
