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From luxury skin care to curl-enhancing formulas, the options are (finally) plentiful.
Courtesy of brands
Get to know a few of the Latinx beauty brands putting the community front and centerand shop them below.
Rare Beauty
Selena Gomezs Rare Beauty has unsurprisingly taken off since its 2020 launch.
Before starting her beauty line, Arriagada served as the chief merchant for Sephora for nearly a decade.
Her background explains Besames vintage aesthetic inspired by the 1920s through the 1960s.
The cake mascara, for example, doesnt come in a tube but in a tin.
The squishy pink teardrop sponge makes blendingfoundationandconcealera breezeand its so good that it has even inspired numerous dupes.
And soJoaquina Botanicawas born.
The second is ahydrating face oilpacked with brightening antioxidants from Colombias national flower, the orchid.
(Her cult-favorite Miracle Leave-In Sprayapparentlysold over 14 million bottles last year.)
Carlos has also designed scents forVacation Inc,Trudon, and allSt.
Regis Hotels & Spasglobally.
In the beginning Prado ran her business out of her cousins garage while orders were fulfilled by other cousins.
Pardos mission is to help curly girls learn how to embrace their natural hair textures.
A portion of proceeds from Rahua go to preserving the Galapagos Islands.
Perezs best-selling all-natural makeup brand is the modern evolution of her familys traditions.
As a makeup-obsessed Latina, she didnt see herself or her culture fully represented in beauty.
After two years of development, Ledesma launched as an online-only, direct-to-consumer brand in 2018.
The end result was clean beauty products formulated with 100% naturally derived Latin American botanicals.
Luz de Sur Rejuvenating Face Oil
Target
Vamigas Pampas Face Mist
