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There was little guidance on what to take and when, and a glaring lack of industry regulation.

Glamour: What parenthood pain point were you trying to solve?
Prenatals, in particular, felt overwhelming.
But it shouldnt be that hard!

What was even more surprising was that this applied to the entire category of vitamins, too.
What are some misconceptions you see about moms and parenting products?
Theres this expectation that moms should be martyrs, constantly sacrificing their own care in service of their children.
And its so true.
You cant pour from an empty cup.
In the early years of Perelel, I let myself run on empty.
I hit a wall.
Whats been the hardest thing youve dealt with as a business owner?
Raising funding as an early-stage womens health company was anything but easy.
My co-founder Tori and I heard countless nosor worse, the dreaded Let me ask my wife.