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The move also offers a win for Amazon to carry more designer fashion.
Jeremy Moeller/Getty Images
Amazon customers will also be able to buy new styles from Rent the Runways Design Collective.
Rent the Runways collection continues to grow our offering in pre-loved and designer fashion.
Hyman believes Amazon Fashion will strengthen Rent the Runways positioning as a customer discovery platform for designer brands.
Rent the Runway will have a dedicated digital storefront on Amazon, including new items from its Designer Collective and preworn items that have previously been rented by its customers.
We’re a very important marketing channel for these brands, she says.
Thenfresh from a $1 billion valuationthe company faced a series of challenges starting in 2019.
First, a system switchover glitch resulted in a two-week suspension of orders and new customer onboarding.
Then, amid the pandemic, it permanently closed its bricks-and-mortar stores.
In December the company reportedquarterly revenue that beat expectations.
It reported revenue of $77.4 million, which was up 31% from a year ago.
Its losses were $36.1 million, also down.
In September 2022 it had reported a profit for the first time, withgross profit at $32.4 million.
Additional reporting by Bella Webb
This post was originally published inVogue Business.
Rent the Runway will have a dedicated digital storefront on Amazon, including new items from its Designer Collective and preworn items that have previously been rented by its customers.
