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Creativity comes in many forms forAnine Bing.

Anine Bing interview

Chris Colls; Art by Channing Smith

Before my clothing brand, I was in a band called Kill Your Darlings, Bing tellsGlamour.

I havent made music for all these years because Ive been busy building the company.

Another creative outlet for me.

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Then theres TikTok, where the hashtag #aninebing has amassed more than 42 million views.

And ever since then Ive been using his products, she says.

Glamour: Whats your typical morning routine like?

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Anine Bing:Gosh, I wish it was, like, meditation.

Its often pretty busy mornings.

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Youre huge on social media.

Do you have a personal social media philosophy?

Be true, be you.

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème

That’s my mantra in life.

I have a Leica camera that I shoot all my content on, and I love black-and-white timeless pictures.

I dont feel any pressure.

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What is the best career advice youve ever received?

I think it was from my husband when we started the business together 12 years ago.

So in the beginning we packed all the orders, did customer service, designed the clothes.

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Today with over 200 employees, I have a better understanding of what each of them are doing.

So I think it is to get your hands dirty and do the hard work and build from there.

What are some of the beauty products you use every day?

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I wash my face every day with the OleHenriksen Truth Juice Daily Cleanser.

So the cleanser is definitely a favorite in the morning.

Then I also love the Strength Peptide Boost Moisturizer.

I use that morning and night.

And then always an eye cream.

I feel like this past year, having Kate Moss as the face of the brand.

Do you have a work uniform?

Im all about uniform dressing.

Maybe Ill put on a pair of pumps or flats.

But a good blazer is perfect for any occasion.

Im currently reading a really great book.

Its calledThe Creative Act: A Way of Beingby Rick Rubin.

Especially for creative people, or for anybody, I feel like this is such a great book.

Its really beautiful, and every page has something inspiring to say.

My husband just built a sauna.

Im obsessed with it.

We started doing it as a daily routine.

We start in the sauna, then in the cold plunge, then back in the sauna.

Its so nice after a stressful, long day.