Moo Deng makeup is a thing now, because of course.

While there is definitely humor in the trend, its definitely not a joke.

Moo Deng isin theNew YorkTimesStyle section.Voguecalled her The Moment.

moo deng

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Heres everything you better know about the trend:

Sephora Thailand kicked it off with a blush roundup.

Allurelegitimized it with a fun video, andCosmocosigned the trend as well.

And the tutorials abound:Moo Deng makeup for work?

TheresMoo Deng makeup for editorialtoo.

Heres a simpleDeng-ification, and the pink mascarahereis a nice touch.

And then theresMoo Deng skin care!

But what does itmean?

Is it late-stage capitalism?

Our innate desire for happiness as refracted through the lens of consumerism?

No, itsbeauty influencerstrying to go viral by latching on to the trend of the moment, nothing more.

Its also proof that we will never run out of creative uses for makeup.

Will anyone be brave enough to embrace another hippo look?

Perhapswhen they look like theyre sweating blood?