Blake Lively,iconic blonde and longtime face of the beach-waves hairstyle, is blonde no more.

Ever the tease, Lively did not add a caption to explain the change.

Is it a filter?

Blake Lively Is a Brunette in New Instagram Selfie—See Pic

Emma McIntyre/Getty Images

Or did she really hit the salon?

It’s giving Dyson Airwrap ad, in the best way.

Im so excited, yall.

Blake Lively Is a Brunette in New Instagram Selfie—See Pic

Instagram/@blakelively

Could Lively’s new hair color be a nod to Lily?

We’ll be monitoring Hoover’s Instagram for that sneaky footage to find out.