In a resounding declaration of its commitment to championing her, Nike is celebrating female athletes like never before.
“We start with our athletes, with sports, and by giving them a platform and a voice.
And thats exactly what Nike showcased throughout the week.
Nike Power of the Collective Panel: L-R Ashleigh Gardner, Megan Waters, Yoon Ahn, and Virginia Rustique-Petteni
Virginia Rustique-Petteni, Nikes global VP of enterprise communications, moderated the discussion.
At Nike, we uphold that the athletes voice holds the potential to enact meaningful change.
During the conversation, Ahn underscored the limitless potential of sportswear beyond conventional athletic contexts.
Allianz Stadium, where Nike transformed the arena into an immersive soccer-inspired workout
I wanted to make an outfit that can go from morning to night.
Moving your body doesnt necessarily mean being at the gym or on the field.
Dancing in a club is a form of movement, said Ahn.
2023 Women’s World Cup semifinal game (England versus Australia)
Nike recreated its renowned basecamps to immerse guests in the same atmosphere.
Athletes accessed specialized services, including masseuse treatments, innovative recovery technologies like cryotherapy, and cooling pools.
Yet, Nikes dedication transcended mere physical recuperation.
A soccer-themed workout that took place at the renowned Allianz Stadium
And what better avenue to tap into creative energy than a sew-and-stitch afternoon?
The goal is to drive transformative change starting from the grassroots level.
In the past, female athletes often existed in the shadows of their male counterparts.
Sew-and-stitch with designer Feng Chen Wang
But this World Cup marks a shift: Stadiums were filled to the brim.
New Zealand and Australia shattered attendance records.
Viewership even surpassed the top mens leagues.
2023 Women’s World Cup final (Spain versus England)
New Zealand secured its first-ever Federation World Cup win for both men and women.
Nigerias women achieved a historic milestone.
And in Australia, Matilda jersey sales soared, reaching new heights.
Yet one constant beacon of commitment stands tall amid these transformations: Nike.
Undoubtedly, Nike has emerged as an unwavering pioneer.
Guests experienced rest and recovery like World Cup athletes in a basecamp replica with innovative recovery technologies.
Womens World Cup Final Game
Spain versus England
