During Coachella 2018 (a.k.a BeyChella),Hailey Biebermade headlinesfor her perfectly curated festival fit.
During weekend one ofCoachella2024, Bieber made headlines forputting a jointin her viral Rhode cell phone case.
Its the vibe that has shifted, and honestly, thank God.
Matt Cowan/Getty Images
Like, I know her bodyguard is there, but have we ever seen Blondie look so free?
Shes wearing backward baseball hat!
Shes taking photos withTeresa from RHONJ!!!
Emma McIntyre/Getty Images
Hes playing air guitar with one hand and holding on to her with the other!
Hes lifting her up in the air,homecoming queen style!
Theres Bieber, posting her phone case pic.
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What do these things all have in common?
They areand this is importantapparently noncurated.
Also, the performances this year have a certain…energy.
Lets start with Renee Rapp, whose entire set was one viral moment after another.
Its not just Kesha, though.
At Coachella 2024, literally anyone could pop on the stage at any moment.
Will Smith performed Men in Black onstage with J. Balvin.
Do I have any idea why he did this?
Did it make any sense to me?
Did it make me laugh when I saw the headline?
Yes, it did!
All of this is to say, we are so back.
In the mid-2010s, Coachella became an interesting cultural phenomenon, at least online.
Suddenly, Coachella wasnt just a fun party and music weekendit was a runway.
Influencers flooded into the festival hoping to get attention and followers by being seen, and brands followed suit.
Ahead of the festival’s first weekend,CBS Newsreported it was seeing the slowest ticket sales in decades.
But maybe everyone was wrong.
So, whos ready for weekend two?
For the first time in years, I am genuinely excited.
Stephanie McNeal is a senior editor atGlamourand the authorofSwipe Up for More!
Inside the Unfiltered Lives of Influencers
