In the social media economy, attention is currency.
Even if it comes at the expense of your kids.
The egg crack challenge is the latest craze sweepingTikTok.
It isnt a fun dance routine, ASMR cleaning videos, or#GirlDinner.
Its a prank that consists of cracking an egg on your kids forehead and seeing how they respond.
Almost universally, they are reacting badly.
(I mean, wouldnt you?)
Some cry, some whine, some just look confused.
One little girl tells her mother, What the hell?
Another boy smacks his dad back.
That wasnt very nice, says one little girl sadly, as two adult women laugh beside her.
[Should I] do it to you?
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Its easy to see why.
This isnt the first prank to go viral at the expense of young kids.
Last year parents were throwing slices of cheese on their babies.
This trend is hilarious!
The video has been viewed nearly 5 million times.
In one, which has been viewed nearly 2 million times, the baby topples over in surprise.
Victoria, a parenthood TikTok creator with more than 200,000 followers, agrees.
Her son thought it was hilarious.
That should be the goal of all pranks, to make another person laugh, not cry.
You could really tell that some of them genuinely got their feelings hurt in the process.
And there are other drawbacks to scaring kids with pranks.
Short-term, a child may lose that deep trust in the comfort of their parents, she says.
In one videothe dog seemed unfazed, but commenters were still mad.
Another dogwas more shady.
First the kids now the dogs , wrote one person.
But hurting and embarrassing kids (and pets!)
just to get a few likes on social media is taking it way too far.
Put googly eyes on the eggs or put a whoopie cushion under a seat.
Something that doesnt cause physical harm or a breach of trust.
