At nine years old, North West is a beauty mega-influencer in the making.
North clearlyknows more about beautythan your average nine-year-old.
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Pierre Suu
Preemptively filing trademarks on behalf of their children is a Kar-Jenner family tradition.
Kylie Jenner has been laying the groundwork for her five-year-old daughters forthcoming retail empireStormi Worldsince the childs first birthday.
The logic is sound, if a bit sinister.
Influencersincluding Kim herselfroutinely find themselves embroiled in trademark suits as they look to monetize their personal brands.
But its hard to ignore the long shadow of capitalism these trademarks cast over the Kardashian kids futures.
It feels premature, to say the least.
Then again, I suppose it was only a matter of time.
