Theres the parenting brands that sell you the softest baby clothing or the perfect nursery decor.
Then, theres Frida, the brand that you need when shit (sometimes literally) hits the fan.
What sorts of times of need you ask?
Well, for example, when your infant has a stuffy nose.
In fact, this was the product that led Chelsea Hirschhorn to start her brand.
I couldnt help but also wonder why no one had prepared me for some of these situations.
Frida
Glamour: What parenthood pain point were you trying to solve?
I quickly became disillusioned with what the parenting industry was.
The pain points have evolved alongside my parenting journey and lived experiences.
Whats been the hardest thing youve dealt with as a business owner?
We still face rejection and censorship challenges in traditional and social media channels and in store merchandising.
Images are blurred, ads are banned, and theres a dearth of educational content for these experiences.
This leaves women who are navigating these transformative stages like conception, postpartum recovery and breastfeeding alone and unprepared.
What do you hope to accomplish in the future?
I am most excited about continuing to meaningfully improve parenting and womens health experiences as my own evolve.
