Over the last two decades, the conversation surrounding dairy has shifted from Got milk?
to Got anything else?
But lately, the beverage has been making some interesting inroads among the celebrity set.
In May, Hailey Bieberwore a vintage Got Milk?
This content can also be viewed on the site itoriginatesfrom.
Collectively, TikToks posted under the hashtag #UndeniablyDairy have accumulated more than216 million viewsto date.
Julianne Hough unveils her “Got milk?" campaign in 2011.
Only real milk is real.
Julianne Hough unveils her Got milk?"
In 1993 the advertising agency Goodby Silverstein & Partners created the iconic Got Milk?
print campaign for the California Milk Processor Board.
The ads ran until 2014 and cost Californias major milk processors approximately $23 million annually.
However, California milk lobbyistspointed outthat the ads did temporarily slow the decline of milk consumption in the state.
In 1994a year after the Got Milk?
Campaign launched755 million gallons were sold in California, up from 1993s 740 million.
In 2001 that number was down to 23 gallons, and by 2021 the average consumer bought just 16.
That number may be steadily declining, but milk sales still dwarf those of its alt competitors.
Last year dairy milk sales were almost $15.7 billion compared with alternative milks $2.4 billion.
Rani told theTimes, People are saying, Oh, plant-based.
Thats whats destroying you.
Dairy milk sells as much at retail in a week as oat milk sells in a full year.
She added elsewhere in the piece, We have to reclaim milks mojo.
And where better to start getting ones groove back than on a dairy farm in Minecraft.
