Hailey Bieber isnt letting societal norms stop her from going blonde.

Okay, thats probably a bit overdramatic, but the27-year-old modeldid break a yearly fall beauty tradition.

Rich brunette shades make their wayback into trend reportsas diehard blondes start embracing cooler, cozier tones around mid-September.

hailey bieber

Axelle/Bauer-Griffin

Just look atGigi Hadid,who recently went aslightly darkershade of blonde than shes been sporting throughout the summer.

Those platinum days are behind us.

Because her roots skew a bit more brunette than blonde, one could describe the look as cashmere bronde.

Image may contain: Gigi Hadid, Blonde, Hair, Person, Braid, Accessories, Bag, and Handbag

Instagram/@haileybieber

Sounds like Hailey Biebers new tone to me!

Perfect for sweater weather.

Hailey Bieber

Instagram/@haileybieber

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