Hailey Bieber isnt letting societal norms stop her from going blonde.
Okay, thats probably a bit overdramatic, but the27-year-old modeldid break a yearly fall beauty tradition.
Rich brunette shades make their wayback into trend reportsas diehard blondes start embracing cooler, cozier tones around mid-September.
Axelle/Bauer-Griffin
Just look atGigi Hadid,who recently went aslightly darkershade of blonde than shes been sporting throughout the summer.
Those platinum days are behind us.
Because her roots skew a bit more brunette than blonde, one could describe the look as cashmere bronde.

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Sounds like Hailey Biebers new tone to me!
Perfect for sweater weather.

Instagram/@haileybieber
