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On March 5, Bieber took toInstagramto give fans a sneak peek.

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@haileybieber / Instagram

It seems to be a cream formula with a soft, iridescent finish.

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Could the pink ribbon emoji mean one shade of blush will also be called Ribbon?

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@haileybieber / Instagram

And will the formulas be a hybrid product with skin-loving ingredients likehyaluronic acid, marula oil, andniacinamide?

We have alotof questions, and the launch date remains shrouded in mystery.

A version of this story was originally published inGlamourUK.