The two-kiss tradition isnt the only thing thats new about this season.
Now shes arising Instagram star, with80,000 followersgained in the past six months alone.
The feeling is mutual, she says.
Holly Campbell
Im having fun, says the mother of two, who has been married to her husband since 1999.
I love interacting with the fans.
The timing for Campbells rise also feels fated.
Dan and Holly Campbell with their kids, Piper and Cody, on the sidelines of Ford Field in Detroit
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Holly Campbell never wanted or planned to be an Instagram star.
It wasnt until 2024 that she began to reconsider.
Despite her efforts at privacy, the familys home address was leaked online, allegedly by her daughters classmate.
The family ended up moving after being harassed by constant visitors at their home.
The situation caused Campbell a lot of anxiety but became a pivotal shift in her perspective.
Lets just see what happens if I lean into it.
At the start of the 2024 season, Campbell began to dip her toe into public waters.
Then came October 26, and the moment that (almost) broke the internet.
Before that video, Campbell was getting about 400 likes on her posts.
Campbell calls her leap to internet fame and the growth of her digital footprint insane.
And lean into it, she has, but with two important rules.
I dont post anything that I would care if it just went everywhere, she says.
She also delighted in an Instagram Stories reshare from Michigan Governor Gretchen Whitmer.
It would be like…the most amazing thing, Campbell says.
Its a fairy tale.
