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Looking for a new beauty brand to obsess over?
Glamour: How did you become interested in beauty?
I had really severehormonal acneall over my skin, my chest, my back.
I would throw money at it and I would try anything.
I wouldnt say it started with an obsession of products.
It started because I had a need and I never really found a good solution.
What is the one product from your brand you recommend for everyone?
OurCeramide Barrier Serumis for everybody, but the one product Im obsessed with right now is ourChlorophyll Discoloration Serum.
So many people deal with dark spots, redness, andhyperpigmentationin so many different forms.
And this product is very Cocokind philosophy, which is a gentle way to tackle a big problem.
Whether people are using it for redness or dark spots, its a really effective product.
Its also got a really bouncy texture, too, so its a little bit more unique.
Cocokind Chlorophyll Discoloration Serum
Amazon
Ulta
What inspired you to start your own brand?
I knew so much about ingredients and how are people formulating.
I had learned so much about even the cost of packaging, just out of curiosity.
I never thought I would start a skin care brand ever in my life.
I worked in finance in New York, but separately, my mom is a small business owner.
She has been for 30 years.
Ive always been very entrepreneurial.
As an AANHPI beauty founder, how are you celebrating AANHPI Heritage Month?
I cant go a day without some sort of Asian food.
So its just connecting with our community as much as possible and spreading awareness on this study.
This content can also be viewed on the site itoriginatesfrom.
Who are some AANHPI-owned brands and founders you love?
I have a daily text chain withAmy Liu from Tower28, of course, andDeepica Mutyala from Live Tinted.
So definitely want to shout them out.Sarah LeefromGlow Recipeis definitely someone I admire a lot too.
What is one beauty rule you swear by?
I want my skin at all times to be hydrated.
Its never, ever dryever.
Just constant hydration and locking it in.
What is one beauty rule you think is BS.?
That you have to go hard with the percent ofretinolorvitamin Cor whatever it might be.
And really, its about the sustainability of being able to use a product without disrupting your skin barrier.
Were definitely believers of a little bit often is more effective than going hard at a high percentage.
