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A few weeks ago Kristin Juszczyk was just your average girl with a dream.
Then she crossed paths withTaylor Swift.
But after years of hard work, she still hadnt had her big break.
I was trying to collaborate with brands and no one was really interested in me, she tellsGlamour.
Kristin Juszczyk
Both women wore the jackets to the chilly January 13 game, and Juszczyks world changed forever.
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If it all sounds incredible and overwhelming, well, Juszczyk cant quite believe it either.
Kristin Juszczyk
Its just like this Cinderella story, she says.
I mean, it just feels so magical.
And I recognize that this is a once-in-a-lifetime opportunity and Im just so beyond grateful.
Glamour: How did this passion project start?
Did you have any background in sewing or fashion before you started making your clothing?
Kristin Juszczyk:I didnt have much of a background.
I grew up knitting and crocheting with my grandma.
That was just something we always did together.
But that was really just my introduction to a sewing machine.
About, I would say maybe seven, eight years ago, I just started YouTubing.
How did you start making clothes for women sports fans like yourself?
I really started taking it seriously 10 years ago.
My husbands been in the league for 11 years now.
Were just so fortunate that hes had such a long career.
I kind of just got sick of wearing the same old T-shirt and jersey to every game.
And then I just realized, Wow, theres such a market for this.
Why arent we taking silhouettes that women love to wear and re-creating it in sports merch?
Because its really not available out there.
I was always looking for that silhouette, and I could never find it.
So I just felt, Okay, its time to start creating.
What were these silhouettes that you felt were missing in the market?
Just something that it’s possible for you to feel confident in.
I make something different for every game, so theres not a specific silhouette.
I keep trying to push my skill set and make something new.
So, the puffer jacket that broke the internet.
How did you come up with it?
I had this light bulb moment when I was at a game.
Or even they would be putting these jerseys over these huge jackets.
Why has that never been a thing?
How did you go about designing it?
Its a lot of trial and error, I have to say.
Its a lot of YouTube.
So Ill take it apart piece by piece, and then Ill put it back together.
Thats one of the ways I learned how to create them.
You said you make something for every game.
How many do you think you have made?
Which designs are your favorites?
Thats a great question.
I should go back and count how many outfits Ive made.
Its been a lot.
I wish I had a number, but I really cant think of it.
But Ive been doing this for a few years and Id make something for every single game.
But I like changing it up.
So I dont have one in particular that is my absolute favorite.
Im going to keep pushing and pushing to have a go at get this out there.
Its definitely not been an easy journey.
One of my good friends said something to me and it really stuck with me.
And thats something that really stuck with me to my core.
What were some of the nos you got before your big break?
So its just so rewarding to now be able to do this on my own.
Lets talk about that big break.
How did you get the jacket into Taylors hands?
I know youve dressed other wives and girlfriends as well, like Simone Biles.
The NFL world is such a family, especially with the females.
We all support each other.
So we all support each other.
And that was really it, and I just started making it.
I said, Wait, is there a possibility of you guys both wearing it?
And she said, Yeah…were both wearing the jacket.
And I just lost my mind, I was so excited.
How did you feel at that moment?
It brought tears to my eyes.
I mean, I think people dont realize that Ive been doing this for years now.
Ive been really grinding for a few years.
So it just was that full-circle moment to be like, again, Wow.
All those nos, I finally got my yes.
Its so funny you say that because thats exactly what we were saying.
Me and Kyle were cracking up that everyone was losing their mind over how supportive Kyle is.
Im like, all hes saying is that Im making these jackets.
Of course he wants people to know that his wife made it!
Hes just the absolute best.
And I mean, I just think hes so happy.
He sees all the hard work that I put into it.
It just feels like something divine, its just the stars aligning.
And I actually turn 30 the day of the Super Bowl too.
Speaking of Sunday, can you give us a hint for your Super Bowl fit?
I can tell you that its very sentimental and that its almost like a little story in a jacket.
I heard that Taylor isnt wearing one of your designs, correct?
No, not to this game.
So this game is going to be Kyles time.
You just signed a licensing agreement with the NFL.
What does that mean for the future of your brand?
Its such an honor.
Its not easy to get, by any means, so Im very grateful.
Its one step closer for me to be able to actually dress all the fans.
My goal always is to be able to walk into the stadium and see people in my designs.
Thats all Ive ever wanted.
And not just the puffers.
I mean, thats just the beginning.
But that’s my goal, for sure.
But the licensing just makes me one step closer to that.
This interview has been edited for length and clarity.
Stephanie McNeal is a senior editor atGlamourand the authorofSwipe Up for More!
Inside the Unfiltered Lives of Influencers.
