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But it didnt work for her.

How Pilates Has Been Rebranded as the Ultimate HotGirl Workout

But then she found a new workout.

I decided to sign up for Pilates, and Ive never felt better, she says.

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Hailey being papped leaving Pilates.

Hailey being papped leaving Pilates.

And its not just your circle.

All thehot girlsare doingPilatesright now.

Hailey being papped leaving Pilates.

The soft girl life is all about leisure.

Workout trends are cyclical and seem to bend to the wind, almost at random and virtually overnight.

Barre had a moment, as did Soul Cycle.

And of course,once COVID hit, we all became slaves to the Peloton.

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However, its undeniable that it is currently having a major resurgence.

This new embrace of Pilates among young women has a different flavor.

Trying to hustle your way up the corporate ladder is, for some young women, so last decade.

But is this movement a defiant act of self-actualization or a backward slide into patriarchal norms?

And if youre a soft girl, youre probably also doing Pilates.

Online, they refer to themselves as Pink Pilates Princesses, a title that oozes with girlish charm.

For adherents, its not a workout; its a lifestyle.

I love how I can feel so soft yet so strong at the same time."

This online popularity of the workout is bearing out in real-life results.

And those who work in the Pilates industry are loving it.

Its the It girl thing right now, she says.

And its also really great for hormone health as well, which has become a really big trend.

Sarah Brooks has been teaching Pilates for years and now owns her own studio in Manhattan.

Now, she says, her clientele is exploding.

But is Pilates, and the PPP aesthetic, here to stay, or a passing fad?

For devotees, the proof is in the results.

She has been blown away by how many people watch her videos online.

As someone who used to enjoy dancing as a child, it feels like my matured version of that.

But Millerd thinks that the peak is still to come.

I definitely think Pilates is growing.

It hasnt reached everyone yet.

Stephanie McNeal is a senior editor atGlamourand the authorofSwipe Up for More!

Inside the Unfiltered Lives of Influencers.