In 2016The Washington Postpublished the op-ed Rory Gilmore Is a Monster.
It’s fair to say dragging Rory Gilmore is no longer a hot take nor an unpopular opinion.
So why is she taking over TikTok in 2023?

Oh nothing, just some Rory Gilmore search results on Google.
Short answer: her wardrobe.
All sounds very on trend to me, but there’s more to it than that.

Oh nothing, just some Rory Gilmore search results on Google.
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Is that cup from Luke’s?
The simplest explanation for this would be the Netflix effect.

It all circles back to the current fashion landscape.
I never thought that Rory was a trendy person,“Gilmore Girlscostume designer Brenda Maben toldFashionistain 2016.
Such is the mantra of quiet luxury, which favors understated yet high-quality items over too much personal expression.
The term has had social media in a chokehold since the spring of 2023.
In the case of fashion, likability and influence do not have to intersect.
(It’s also worth noting that thetomato redturtleneck from that scene isvery in style right now.)