All products are independently selected by our editors.
If you buy something, we may earn an affiliate commission.
Her message was written on her sweatsuit: 1 800 Boys Lie.
Ariana Madix wears Boys Lie.
They are thrilled and shocked that so many women, even celebrities, have jumped on board so quickly.
But it’s validating, too, that so many are resonating with their messaging.
Ariana Madix wears Boys Lie.
If you’re wearing Boys Lie, you don’t have to be showing your body, OMalley says.
you’re able to feel sexy in an oversized hoodie and sweatpants because you feel confident in it.
And as long as you’re feeling confident, you feel, I think, the most beautiful.
Boys Lie founders Tori Robinson, left, and Leah O’Malley.
This interview has been edited for length and clarity.
Boys Lie founders Tori Robinson, left, and Leah O’Malley.
Glamour:Lets talk about your viral Ariana Madix moment.
Boy’s Lie founders Tori Robinson, left, and Leah O’Malley.
How did she get her hands on the set?
At first we were like,Oh my God.
When did you realize you were now a part of Scandoval history?
Boys Lie
Lets back up to the beginning of that brand ethos.
Whats the Boys Lie origin story?
We became really close in college because our boyfriends at the time were best friends.
Tori:After that, we ended up dumping both our boyfriends and becoming best friends.
We were seeing each other go through these crazy highs and lows and these insane relationships.
Boys lie were words that we would use throughout those years, almost like a mantra.
How did you transition to clothing?
That started this domino effect, and we started to focus on clothing.
Boys Lie isnt just a fun catchphrase, right?
What are you trying to convey with your brands messaging?
Tori:It is really meant to be just an empowering phrase or saying.
It’s something all walks of life can relate to on a certain level.
Everyone has gone through some punch in of heartbreak and we created the brand off of that.
It’s always been in our DNA to be an empowering brand.
How do you think Boys Lie is empowering women?
So you’re really able to express yourself.
Seeing Ariana step out in that set, she looked beautiful, she looked confident.
I feel like, in that way, silence is kind of the loudest noise.
Is a Boys Lie sweatsuit trying to be the new revenge body or revenge dress?
Tori:To a certain extent, yeah.
I would say we’re not only selling a product.
Boys Lie
Social media is a huge part of your brand strategy.
How did you become so big online?
Tori:I hate using the wordorganic,but we have had such an organic following.
We don’t pay anyone to wear our clothes.
We pride ourselves on the fact that we don’t have any sort of ambassador program.
We’re not looking for that at all.
Interesting, why are you so against sponcon?
And when we pivoted, we were like, We’re not gonna do this anymore.
How are you planning on using this momentum from your viral moment?
Why get into media?
Leah:I’ve been wanting to do a podcast for a while.
How do you come up with them?
Tori:It’s collaborative.
Sometimes they come from TV shows.
We have one that says, If you love me, why would you say that?
And on the back it says, It’s all lies darling.
Leah:That came from something [star] Juliette said on the reality showSiesta Key.
Tori:I was like, Wow…I can really relate to that.
Whats your personal favorite Boys Lie phrase?
Tori:For me, I think I’m not where you left me.
When I look back at five years ago…I feel like those were just different people.
And I love where we’re at.
Leah:One of my favorites is a quotewe usedfrom an incredible poetCarson Patrick Bowie.
He’s an incredible writer and he’s our friend.
So you guys are at the same time getting inspo fromSiesta Keyand poetry?
Leah:[Laughs.]
Really all over the place.
