Its an experience that shes had several times now in her life.
The idea behind the Toniebox is rather simple.
According to Frehsee, it makes sense that such a product would emerge from his home country.
Tonies US
As he explains, Germans culturally enjoy audio storytelling.
We have similar ambitions here, he says of the US.
Every second child should be able to have a Toniebox as their own companion.
So far, theyve sold more than 1.6 million in less than four years.
What the founders tapped into wasnt just a love of audio storytelling among kids.
After two, the recommendation is no more than an hour a day, up to age five.
But theres the recommendations of professionals, and then theres the reality of American parenthood.
Basically, tablets are making kids behave worse.
And Tonies has locked up the rights to childrens programming and characters with stunning speed.
But is listening to a Tonie really better than watching a show on a television or an iPad?
What they need is time outside.
They need time with tactile, three-dimensional objects, says Cherkin.
When youre listening, youre creating the images in your mind yourself, she explains.
Youre flexing that creativity muscle and the visualization skill.
Its a struggle that Frehsee gets, and one he says his company is passionate about helping parents with.
Its kind of seeing them with a cigarette in their hand.
It is simply not healthy and age-appropriate.
But, as a parent, I relate a lot to it, because sometimes its a total lifeline.
