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Maybe its the constant references to her during every singleNFL broadcast.
Maybe its theendlessly documentedpap walks.
Maybe it’sthe upcoming Taylor Swift nightonDancing With the Stars.
The album smashed record after record, her singles became ubiquitous, Its me, hi became a meme.
Theres also been Swift herself, finally lettingherself bejeweledand doing pap walks all over New York.
Shes back with her squad, giving us fits.
She had a controversial yet obsessively discussed romance withMatty Healy.
Shes squarely in the spotlight and, it seems, doesnt want to let go.
But ever since Swiftbegan dating Travis Kelce, things are on a completely different level.
There hasnt been a day since when Swift hasnt overtaken the news cycle, for both womenandmen.
Everyone wants a piece of the pie, and everyone wants in on the Swift money machine.
Its all been, lets say, a bit much?
Theyre overdoing it a little bit, for sure, especially my situation.
[But] I think theyre just trying to have fun with it, he said, according toPeople.
(The NFL snipped back that they were justleaning into a cultural moment.)
I’m a card-carrying Swiftie but I’m also a lifelong football fanatic.
This sort of backlash is nothing new.
Historically, famous women who date football players are treated terribly by both fans and the mainstream sports media.
Its all getting to be too much.
I am deeply over this news cycle, one told me.
Its embarrassing at this point; shes too rich and famous for this.
Again, historically, none of this bodes well for Swift.
Just askAnne HathawayorJennifer Lawrence.
Or just ask Swift herself.
Its an endless cycle thats led to a Swift monoculture.
I worry that there is no way this level of exposure is going to end well for her.
Ive always gone through periods of fatigue with her, to be honest, one tells me.
The Eras Tour and this whole year and summer with theBarbiemovie has felt like a safe bubble for girlhood.
But that feels like its ending.
Stephanie McNeal is a senior editor atGlamourand the authorofSwipe Up for More!
Inside the Unfiltered Lives of Influencers.
