In recent weeks, the surge in attention toward women’s sports has been electrifying.
Serving athletes means more than just providing products; it’s about comprehensive support, she says.
Now, they trust us.

Sha’Carri Richardson Represents Team USA
‘Can you help me with my mental wellness?’
‘Can you assist with motherhood?’
Families are leaning on us.

Outside Palais Brongniart, Parisians engage with AR statues of Nike athletes LeBron James, Alexia Putellas, Bebe Vio, Kylian Mbappe, Sha’Carri Richardson, and Victor Wembanyama.
We’re becoming their trusted partner in all dimensions of their lives.Another way Nike serves its athletes?
The event in Paris showcased this by unveiling the brand’s reinvention of the iconic Nike Air sneakers.
The firstNike’s Air Genealogydelved into the rich history of Air’s technology.

A’ja Wilson Represents Team USA Basketball
Next was the the Air Culture room, which showcased how Nike infuses culture into its Air products.
In the Air Reinvention room, visitors witnessed the groundbreaking advancements that were done for the Paris 2024 Olympics.
The Paris Olympics will be a pivotal moment in Nike’s history.

Tatyana McFadden Represents Team USA Track & Field
Our preferences shift daily based on mood and surroundings.
By analyzing data and insights specific to her, we ensure her experience is tailored to her unique perspective.
It’s not just about footwear; it’s about how our products integrate seamlessly into her lifestyle.

Forty elite athletes from around the world joined Nike to unveil the latest Nike Air footwear and team kits for the summer 2024 Olympics.
We felt the athletes beaming with pride.
They are not only pushing Nike forward but also awakening the world to their significance and impact on sports.

Dawn Staley

Serena Williams

Sha’Carri Richardson

Jordan Chiles