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Cofounded with Raes sister-in-law, Hannah Diop, Sienna Naturals targets scalp care while addressing the needs oftextured hair.
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Sienna Naturals was literally an organic connection, Rae tellsGlamour.
My sister-in-law started a hair line and Ive been her guinea pig since 2014 to try products.
She catered it toward my particular hair texture.
So now were partners in the venture.
Rae hopes the line will help make natural hair care a positive experience.
Glamour: Whats one beauty trend youre obsessed with right now?
Issa Rae:Im obsessed with baggy jeans.
Thats my favorite thing on earth right now.
I know that skinny jeans are trying to make a comeback, but I will be wearing baggy jeans.
When high-waist jeans came back, I was like, Thank the Lord.
And so now baggy jeans are just, theyre the best.
Whats one beauty rule you swear by?
That less is more.
So I like the enhancing features that exist on a minimal level.
Whats one beauty rule you think is BS?
When things go out of style.
Nothing goes out of style; it always comes back.
Fill in the blank: I love my hair when…
I love my hair when it cooperates.
Sienna Naturals are actually clean, healthy products that are good for your scalp health.
I love the way particular products make my hair feel, like the H.A.P.I.
And these products are all about moisture.
So theyre dry-hair approved.
Fill in the blank: I feel most beautiful when…
I feel most beautiful when Im bare-faced.
Do you remember the first beauty product you ever used?
I feel like it was thatLusters Pink Oil Moisturizerthat she bought.
And I think I have a positive and negative connotation with it.
The positive connotation is it moisturized my hair.
The negative connotation is she would be pulling at it, it would be greasy.
It had a very distinct smell.
Didnt smell bad, but you just knew.
What is your biggest beauty fail?
It just didnt look greatyou know, some fit your face and some dont.
And I used a lot that did not fit my face.
What city or country gives you the greatest beauty inspiration?
I just went to an island near Aruba.
Like, how can you not be your best self and feel great?
you could only use three products for the rest of your life.
What are they and why?
Dew Magic makes my hair feel extremely moisturized.
it actually kind of helps with even my curl pattern.
I can leave it in and feel secure about styling my hair.
I havent gotten period pimples since.
I swear by it and it just keeps my face clear.
I love a good body balm and Kiss My Ash is one of my favorites.
When I wanna feel dewy, that’s my best bet.
My favorite generally is a yellow.
you could always tell where Im feeling myself if I have a yellow pop on my nail.
But right now Im Nude Life cause I have too much shit to do.
Whats your go-to getting-ready music?
Theres this artist namedElmienethat is phenomenal and I cannot stop playing him.
His latest album is my getting-ready music.
How much time do you spend getting ready?
It depends on what Im getting ready for.
If its every day, Im going to work in the office 20, 30 minutes max.
If Imgetting readygetting ready, Ive tried to cap it at two hours.
What is your favorite way to take a moment for yourself?
Its in the early morning.
Honestly, I get up at four and that is my workout time.
What is your power perfume and why?
I just recently took on a new perfume by Chloe calledAtelier Des Fleurs.
That is my favorite perfume, and I always get compliments when I work.
Aging gracefully and being allowed to do that.
