It Ends With Ushasnt ended yet.
And that was before it even came out.
Then public opinion quickly turned against Lively as hertone-deaf marketing effortsfell flat (Wear your florals!

Getty
), though they didnt hamper the movies box-office success.
February 21, 2025: Lively pushes back against insultingTHRdepiction.
February 21, 2025: A new report claims Jenny Slate filed a complaint during production.
Ryan Reynolds and Blake Lively attend SNL50: The Anniversary Special on February 16, 2025.
According to sources, Sony then informed Wayfarer about it.
A spokesperson for Slate did not return multiple requests for comment.
A source toldTHRthat Heath felt Wayfarer’s kind gestures were being weaponized against them.

Instagram/@robynlively
February 18, 2025: Lively releases an amended complaint.
What is truly uncomfortable here is Ms. Livelys lack of actual evidence.
February 16, 2025: Ryan Reynolds appears to joke about the scandal.
Emily Baldoni and Justin Baldoni attend theIt Ends With UsNew York premiere at AMC Lincoln Square Theater on August 6, 2024, in New York City.
Meanwhile, Reynolds takes part in the special by appearing to joke about the ongoing legal battles.
During an audience Q&A with Tina Fey and Amy Poehler, Reynolds was asked how its going.
Great, hereplied, before feigning nervousness.
Hugh Jackman, Blake Lively, Ryan Reynolds, Tammy Reynolds, and Brandon Sklenar at theIt Ends With UsNew York premiere at AMC Lincoln Square Theater on August 6, 2024, in New York City.
What have you heard?
You might not be surprised to learn this bit only sparked further controversy.
Baldoni’s lawyer, of course, also had some thoughts about the joke.
Blake Lively promotesIt Ends With Usat a pop-up for her beverage company, Betty Blooms in NYC on August 3, 2024.
Ryan Reynolds and Blake Lively attend SNL50: The Anniversary Special on February 16, 2025.
February 2, 2025: As promised, Baldonis team sets up a website.
It Ends with Uswas a troubled production which we take full accountability for.
We are very sorry to everyone we caused upset to privately and publicly.
We mutually agreed that the cast would be promoting the film separately and understood why.
We hold ourselves accountable, its not anyones job but ours and thats part of being man enough.
We will practice what we preach.
We are very proud of the film and the welcome arms that its been received.
Part of our work is to have uncomfortable conversations for public growth.
The film is doing that on screen and we are doing that off screen.
According to the screenshots, Reynolds joked about his nether regions while asking to adjust the films schedule.
Completely understand how big of an ask that is, Reynolds allegedly wrote in one text.
But the perineum is one of the most nervy parts of the human body to expose to trauma.
And thank you again for all youre doing.
I happen to adore you, Justin.
January 27, 2025: A voice note about the rooftop scene confirms it became contentious.
In the recordingBaldoni apologizes, apparently for not taking her revisions more seriously.
January 26, 2025: Lively reappears.
January 2425, 2025: Baldonis loved ones praise him on his birthday.
In the caption Sharon reflected on a different project of Justins:Jane the Virgin.
Id choose you again and again.
Meanwhile,the lawyers are fighting about a potential gag order.
January 22, 2025: Colleen Hoover quits Instagram.
The author who started it allleaves the platformwithout so much as a goodbye.
Is it related to the drama?
Sheeventually returnsto Instagram in February, having reportedly removed posts that include Lively and Baldoni.
January 21, 2025: Raw footage shows awkward conversation during a dance scene.
Intimacy coordinatorslater weigh in.
The same day, Baldonis team promises topublish an unedited trove of correspondenceon a dedicated website.
Livelys teamimmediately responds, calling the suit desperate" and another chapter in the abuser playbook in a statement.
This is what experts call DARVO.
January 7, 2025: Baldonis lawyer promises receipts of bullying by Lively, invokes Nicepool.
We have all the receipts and more.
January 1, 2025: WME says Reynolds didnt make Baldonis agent drop him.
Its also worth noting that publicist Stephanie Joness husband is an agent at WME.
December 31, 2024: Blake Lively files in New York; Baldoni sues theTimes.
you could read her lawyers statementatPeople.
According toPeople, the lawsuit claims theNYTcherry-picked and altered communications stripped of necessary context and deliberately spliced to mislead.
you could read Baldonis full complainthere.
In response, aNew York Timesspokesperson sent the following statementtoPeople:
Our story was meticulously and responsibly reported.
December 28, 2024: Baldonis lawyer claims the actors countersuit will shock everyone.
It will be supported by real evidence and tell the true story.
December 26, 2024: Baldoni faces new scrutiny.
Baldonis reference to a thread mentioning Hailey Bieberdrew particular attention.
December 24, 2024: Baldonis former publicist files her own lawsuit.
On December 24,theTimesreportedthat Jones was the source behind the WhatsApp messages and emails released in Livelys lawsuit.
Jones alleges Abel and Nathan launched a smear campaign against Lively without Joness knowledge or approval.
You canread the full report here.
December 23, 2024: Baldoni loses an award and a cohost as his lawyer fights back.
This content can also be viewed on the site itoriginatesfrom.
Plank announced she was leaving the podcast in a message toMan Enoughlisteners on December 23.
As this chapter closes for me, I remain committed to the values weve built together.
We all deserve better, and I know that together, we can create it.
Baldonis lawyer Bryan Freedman denies all accusations that his client embarked on a smear campaign against Lively.
Freedman went on to say that the public responded organically to theIt Ends With Uspress tour.
December 2223, 2024: Stars line up behind Lively.
Thank you for being exactly the human that you are.
IEWUcast members Jenny Slate and Brandon Sklenar are also standing by Lively.
He tagged Lively and added a heart emoji.
I saw this firsthand and up close.
Its as horrifying as it is destructive.
December 2021, 2024: Blake Lively sues Justin Baldoni for sexual harassment.
On December 21, 2024,TMZ reportedthat Lively filed a lawsuit against Baldoni for sexual harassment.
Lively denied planting negative stories about Baldoni or his production company.
Hours later,The New York Timesreleasedits own extensive review of the court documents.
Nathan allegedly warned against documenting their plans, writing, We cant write we will destroy her.
Imagine if a document saying all the things that he wants ends up in the wrong hands.
She reportedly added, You know we can bury anyone.
Baldoni wasimmediately dropped by his agency, WME, which also represents Lively and Reynolds.
December 5, 2024: Baldoni says he had a near breakdown while filming.
Id have to remove myself and go and shake it out.
And he doesnt harm her.
But you’re able to see in his eyes how dangerous he is.
August 2024: The press tour implodes.
Meanwhile, Lively appeared tododge a questionabout building trust with Baldoni as a scene partner during aYahoo!
Entertainmentinterviewposted on TikTokon August 9.
You get why Lily chooses to believe a different reality because youre watching her in real time.
However, she doesnt pose for pictures with Baldoni and didnt tag him in any of her posts.
Whats more, they havent released a new episode of their podcast,Man Enough, since mid-June.
All of this blows up on TikTok.
The iconic rooftop scene, my husband actually wrote it,Lively told E!
Nobody knows that but you now.
She continued, He works on everything I do.
I work on everything he does.
So his wins, his celebrations, are mine and mine are his.
She confirmed this in an interview withVariety.
It was so important to me to work off camera, LivelytoldVarietyon August 6.
The work I did as a producer was far more all-consuming than anything I did playing Lily.
I just did it all.
Theres nothing I didnt touch on this film.
I think Blake Livelys ready to direct, thats what I think.
Theres also herpoor choice of wordsduring theGossip Girldays.
Baldoni, meanwhile, manages to sound sensitive and knowledgeable on the subject.
You have two very different characters.
Both of them in Atlas and Ryle have had past trauma.
I dont want to blow up my life.
I dont want to hurt the person I love the most.
To them I would just offer that we were very intentional in the making of this movie.
As director, it was Baldoni’s decision tocast Lively.
I would love for you to play her.
Baldoni says he was asked to play Ryle by Colleen Hoover herself.
Also in 2023, Ryan Reynolds is shootingDeadpool & Wolverine.
Both strikes end in late 2023, and both movies start filming again.
All of this becomes important later!
2019: Baldoni begins work on the movie.
ICYMI,It Ends With Usis a film adaptation ofColleen Hoovers 2016 best-selling novel.
Baldonis production company, Wayfarer,optioned the bookin 2019.
This article may be updated.