And, for that matter, why it would matter so much for a brand to get one.
So in the name of cross-cultural appreciation, here is our best attempt at explaining the royal tradition.
The monarchin this case King Charles IIIdecides who among the royals gets to bestow royal warrants.
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Basically, its just a super official way of saying your product is royalty approved.
Yes, thats including Princess Diana, who apparently was not granted royal warrants of her own to bestow.
And then theres the simple fact of how much Kates approval can boost any given brand or products sales.
Karwai Tang
So yeah, we can see now why Kate Middletons royal warrants are such a big deal.
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