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Like most viral trends, TikTok has been instrumental in the rise offood-inspired makeup.
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Beauty trends have always been cyclical.
For those complaining that these trends are regurgitations of the pastthat’s kind of the point.
According to Drewe, the viral success of food-inspired beauty makes sense.
Social media has democratized beauty in a way that is unique to this decade.
Before, tricks of the trade were reserved for pros, but now anyone can be their own artist.
In the makeup world, we use more complex wording when it comes to doing different makeup looks.
Its an easier way to communicate what punch in of look you are going for, she says.
“Before, a brand would ask for very blushy monochromatic makeup.
Latte makeup is a better descriptor than soft brown smoky eye, she says.
It alludes to something softer that leans nude.
It should be taken in a lighthearted way and it gives people a frame of reference.
Makeup can be very intimidating.
Dagdag recognizes that these looks aren’t original and the hype around them is mostly made up.
However, they have been helpful in showing how versatile a look can be.
Im cold makeupfrom winter last year shifted to strawberry makeup' this summer, she says.
They are essentially the same but with added freckles for a seasonal twist.
Using food to reference makeup isn’t a new concept either.
Drewe points out that food has been linked to beauty for decades.
The only difference in 2023 is that influencers and makeup moguls are marketing and capitalizing on the trends.
Such is the case for makeup artistNam Vo, who built a following off referencing food as makeup.
Vo, who has more than 400,000 followers, wanted to evoke the plump dewiness of steamed dumplings.
It’s made my entire career, she says.
Makeup can be very intimidating.
Despite the useful ways these trends can be embraced, Kassel understands some of the frustration and backlash.
I find these trends both amusing and just a bit irritating, she says.
I remember when I saw a ‘latte makeup’ video on TikTok and thought, Ha!
That name is funny for a look that has been around forever.
Then all of a sudden that look and name were everywhere.
Baste turkey glam, anyone?
