Melody Lee has never been one to follow a traditional road map.
Standing five feet tall, Lee isnt easily intimidated by the historically male-run auto industry.
It was more than putting the logo on some items of clothing by East Side, Lee says.
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It was to support [HBCU] Morehouse Colleges golf program.
It was our donation of a Mercedes-Benz van to their golf team that enabled them to get around better.
Putting more equity back into the world is much more important.
Glamour:To start off, what is your typical morning routine?
One of them I take to school as well.
Thats typically my routinea lot of running around.
Theres also a dog in the mix too.
What is the best piece of money or career advice youve ever received?
Its the best advice Ive ever gotten.
Coming from an immigrant family myself, we did not talk about money in the household.
Explain the moment you realized, Oh, Im successful in my career.
Or do you feel youve reached that moment yet?
If you were raised in an immigrant family, theres a sense of almost never achieving enough.
In that sense, you never feel like youre going to be able to make up that.
Both were focused on multicultural communities.
For me, that was much more meaningful than any idea of success.
How do you balance preserving Mercedes-Benzs legacy while reaching out to younger and more diverse audiences?
We have to use the right language.
We have to reach out to them via the right platforms.
We have to build the right partnerships and check that that were speaking in a voice that they understand.
We have to ensure that we remain as relevant and contemporary as possible.
The Table is a great example of that.
Its also about good business.
How is Mercedes planning to use AI?
We have an integration of Chat GPT with our cars, but it goes way beyond the product.
Most days I dont drive to the officemy car drives me to the office.
We have amazing technology in the car thats all based on machine learning and the cars intelligence.
The data shows that the United States is going to be minority-majority by 2045 or 2050.
So we need to be speaking to those communities in a meaningful way.
The second big cornerstone of our marketing strategy right now is the rise in motorsport.
We should know as much about you as we possibly can before we communicate with you.
