Influencers onTikTokhave a reputation for encouraging their followers to shop.
But some are entering the new year preaching the opposite: No Buy 2025.
And adherents swear it works.
She claimed she skipped buying new clothes, accessories, and home decor but allowed occasional thrifting.
She curtailed getting coffees out but permitted concerts if they cost no more than $100 a ticket.
And she says she willcontinue her no-buy mandatein 2025, with room in the budget for travel.
Those who have committed to it are serious about their intentions.
They write down rules for their no-buy year, deciding whichpurchasesthey can live without.
It wasnt until Sowden began documenting a short-term shopping ban on TikTok that she completed one successfully.
Sowden says that committing to a shopping ban so publicly helped her actually stick to it.
The world will not end if I dont buy that thing thats on sale, she tellsGlamour.
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No Buy 2025 will be Sowdens longest shopping ban.
Some adoptees of the no-buy life opt to make the challenge more forgiving.
Prominent no-buy influencer Elysia Berman has a yes list.
No-buy and underconsumption arent new ideas but have become increasingly trendy in recent years.
I think people are just angry about their financial situation in general, says Sowden.
And every dollar that you spend is a vote in what you believe in.
As shopping has become easier, the temptation to impulse-buy has grown.
In the last 25 years, its not just become a matter of self-discipline.
You have been targeted based on your own personal taste, financial expert and authorTerry SavagetellsGlamour.
There are also some easy pitfalls to avoid.
Sowden agrees this pop in of binge spending is a potential danger.
That also prevents binging afterwards, she says.
Set no goal you cant control, Savage says.
She believes that successfully completing a shorter no-buy could be a step in achieving additional financial goals.
Sowden stresses the importance of a positive outlook for all who endeavor to start a no-buy.
you oughta go into a shopping ban being like, Im going to kill it.
Im going to do amazing.
Im going to knock it out of the park.
Good enough, she says to the camera.
