Models weren’t the only ones stomping down the runway at the Coach fashion show on September 7.

On her chest, a message to the brand read: Coach: Leather Kills."

A second, clothed protester marched down the catwalk carrying a sign emblazoned with the same sentiment.

coach fashion show

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Runway crashingis aFashion Monthtradition.

And the Coach fashion show isfar from PETA’s first rodeoin that regard.