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The versatile shade looks great on pretty much everyone.
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Think:Daenerys TargaryenfromGame of Thrones.
Characterized by its icy, nearly white tone, its often calledScandinavian blondeor Scandi Blonde.
It has little to no warmth, often featuring cool undertones like ash, silver, or violet.
Despite the lack of warmth, undertones can be changed according to the client.
Platinum could have either warm or cool tones, but it typically appears cooler and whiter, she says.
The biggest difference comes down to finish and undertones.
Kusero agrees, adding that platinum is much more reflective than gray.
Rest assured, there will be no mistaking your platinum for gray.
Platinum hair color is usually very light and cool toned, appearing icier.
Platinum hair color can flatter all skin tones; it just depends on the undertones you choose.
Generally, Kusero recommends the following guidelines.
Fair:Cool undertones pair well with icy platinum shades.
For golden undertones, a slightly creamy or neutral platinum works better.
Once youve done the consultation, the bleaching process begins.
Be prepared to make multiple trips to the salon, depending on how much lifting your hair color requires.
After the bleaching process, your hair will be treated with a toner.
Additionally, hair care is important with platinum hair.
check that to use conditioning treatments to keep the hair from drying out.
Sorry to all thelow-maintenance hair colorlovers, but platinum hair might not be for you.
Maintaining the integrity and luminosity of platinum hair requires dedication, making it a high-maintenance shade, says Valerie.
For a polished and chic appearance, touch-ups every four weeks are ideal.
Youll also definitely want to invest in new hair products that cater to your platinum hairs specific needs.
Extra recommendation: A shower-head filter is beneficial in general.
It helps get rid of any harsh contaminants that damage or discolor hair.
These are great for customizing the level of toning to suit your desired look, he says.
Ready to take the platinum plunge?
Ahead, some of the best platinum hair color ideas for your next salon visit.
Targaryen Blonde
Beyonce led the pack of celebs who dyed their hair Targaryen blonde last year.
Its as virgin blonde as it’s possible for you to get.
Chantilly Blonde
Much like her sister Beyonce, Solange is also a fan of platinum.
ColoristRita Hazanwas responsible for Beys icy color, which she namedChantilly blonde.
Its still blonde and bright but with contrast andwarmer tones, says Hazan.
As for what differentiates Chantilly blonde from othervariations of the shade?
Its a creamy blonde with a little warmth to it: think buttercream-ish.
A great example isMichelle Yeohs blonde bobat theWickedpremiere.
Some are tired of the ash; some are over the gold.
How about an in-between?
When we outline our lightest blondes with a warm topaz tone, we create a natural balance.
This grows out nice and easily without much maintenance.
Winter Frost
Kelly Rowlands icy platinum blonde is a perfect example of utilizing undertones.
This color captures light and snow, with a slight lavender wash, says Lauren Mildice.
I love a nice buttery blonde that gives a healthy old-money look, Kusero says of the trending look.
