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Like KiwiCo,subscription-basedtoycrates that teach kids STEAM through play founded by mom-of-three Sandra Oh Lin.

Sandra Oh Lin

KiwiCo

During one gathering, a friend said, You should start a business around this.

The best part about KiwiCo?

Lin chatted with us about making engineering fun and relying on her kids to develop new products.

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KiwiCo

Glamour: What parenthood pain point were you trying to solve?

But we often dont know where to start, and were incredibly busy.

We ask ourselvesare we leaving the world a better place for our kids?

So how do we equip them accordingly?

How do you balance motherhood and entrepreneurship?

They were the source of inspiration for the company.

They were and continue to be critical testers of our products, and they help create content.

What do you hope to accomplish in the future?

This past year, we launched in Target and Barnes & Noble as were building our wholesale channels.

Having worked with over 10,000 schools and organizations, were reaching more and more kids through our education business.

So were still on that path to serve more kids and families.