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This isnt just a theory: Theres data to back it up too.
Instagram/@patrickta,@paintedbyesther
Meanwhile, Sugar Plum Fairy Makeup hasnearly 100 million viewson TikTok.
As for how the trend got its name?
Thats thanks toHailey Bieber.
Hailey Bieber wearing sugar plum fairy makeup.
Last year Bieber shared a tutorial for how to DIY the look.
Hailey Bieber wearing sugar plum fairy makeup.
That said,fairy- and cottage-inspired aestheticswere already having a moment.
Instagram/@haileybieber
It even ledEuphorias lead makeup artist Donni Davy to launch her own makeup brand,Half Magic Beauty.
(The most recent was Christian Cowansastronomy-inspired NYFW show.)
A model walks the runway at the Christian Cowan fashion show at New York Fashion Week.
A model walks the runway at the Christian Cowan fashion show at New York Fashion Week.
Beauty influencer Isabel Tan wearing Half Magic at NYFW
Clearly, Sugar Plum Fairy makeup isnt going anywhere.
There should always be room for a pinky lip and a hint of shimmer come springtime.
Its no secret that cool tones are trending.
Beauty influencer Isabel Tan wearing Half Magic at NYFW
After years of warm tones being the go-to, cool queens are having their moment, Reneau explains.
Another bonus to the wet, dewy finish?
It fits in right with warm weather.
Instagram/@nikki_makeup
And from there, we can add shimmer, sparkles, and eye gems as desired.
Heres how to get the look.
After applying to the high points of the face, mist withHangover Setting Sprayto lock in that wet shine.
Instagram/@jey_ventura
Top with KissingJelly Lip Gloss in Raspberryfor a lip that smells as good as it look, she continues.
Then once your base is complete, embellish with shimmer, glitter, or rhinestones.
And just like that, youve mastered Sugar Plum Fairy glam!
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Shop the Sugar Plum Fairy makeup essentials below.
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Instagram/@nikki_makeup
