Far from being just a football game, the Super Bowl has evolved into a three-pronged entertainment event.
Yes, theres the gridiron matchup, but theres equal interest in the halftime show.
Because of these two draws, the event is the most expensive advertising block on television.
Courtesy Nike
This year there were clear winners in each category.
Football-wise, the Eagles demolished the Chiefs.
At halftime,Kendrick Lamar (feat.
Serena) doubled down on his post-Grammys victory over Drake.
And as for the commercials, women-focused spots won for sure.
In case you forgot, Williams has her own longstanding beef with Drake.
The commercials are always a little wacky.
Seal as a seal is certainly memorable.
Adam Devine hawking a water bottle, a bit mystifying.
And they were all aimed squarely at women.
Surely notallof us hate our legs!
Even better was the NFLs own push to make girls flag football a varsity sport.
(Click throughto YouTubeto watch the ad in full.)
Which Nike did with the second-best of the night, a black-and-white paean to our current top female athletes.
I could watch ShaCarri Richardson run all day.
Caitlin Clark, look into my eyes so that I may absorb your power.
Jordan Chiles, you will always be famous.
The best of the evening was by Novartis, featuringNFL WAG Hailee Steinfeldand double-mastectomy survivor Wanda Sykes.
Would low-key die for little potato girl.
Whats up with the quality discrepancy in Super Bowl commercials?
Do advertisers think men are stupid and will only respond to cartoon nonsense or celebrity faces?
I would never say that; what Im saying is, Aretheysaying that?
