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Glamour:How and when did tbh Skincare get started?
Long story short, I actually ended up trialing the product out of the lab on my own skin.
Rachael Wilde
This is really where the very first seedlings of tbh Skincare were born.
The brand is especially playful, bright, and colorful for an acne company.
Creating the brand and the community around tbh Skincare was so important to me personally.
This category lacked innovation, fun, and human connection.
How has the brand grown since its founding?
We havent just seen significant revenue growth from the merger either.
Our CEO, COO, and Head of Innovation are all males, and the rest are women.
Have you always had a big social presence?
Why did you decide to make this video, and how did everyone pick their descriptions?
As with most of our social media content, this decision was made on the fly.
This is typically how we go about creating content in the office!
Everyone is having so much fun with it that it usually flows pretty easily; its never too planned.
When did you realize it was going viral?
How has it impacted your business?
Are you seeing more sales and followers?
We can see that weve reached a whole new audience, particularly in the US.
It definitely hasnt been bad for sales.
Were stoked to have a brand-new community of people to talk to online as well.
How else will you capitalize on this viral fame beyond your Gen Z Boss and a Mini bundle?
