The start of a new year has not brought about the end of the ubiquitousbob haircut.

But much like your hair, the style has grown.

Meet the midi bob, which is tipped to be this years most requested hairstyle.

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The midi bob is, as the name suggests, defined by its length.

Instead of a traditional chin-lengthItalian bob, this style skims the shoulders.

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The Midi Bob Is Set to Blow up in 2024

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Given its neither-here-nor-there length, the midi bob can look slightly dowdy if not cut and/or styled correctly.

The midi bob has to be cut quite blunt and heavy on the ends, explains hairstylistLuke Hersheson.

What you dont want is for the hair to flick out excessively over the shoulders.

The Midi Bob Is Set to Blow up in 2024

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It also pays to keep hair in good health; shine is key.

Opt forshampoos that support hair repairand a weeklynourishing hair mask.

This article first appeared onBritishVogue.