In this one Facebook group I joined shortly after having my daughter, her name was Emma.

Emma lived on New Yorks Upper East Side.

Emmas life seemed easy and also fun.

A fabulous mom in your Facebook group could be fake.

Alexandra Folino for Glamour / Getty Images

She had at least three strollers.

Nathan doted on her, she told us, calling her bunny.

She had an impressive education but didnt have to work.

She referred to their house in EH (East Hampton, I presume).

She casually bought herself a ring that cost several thousand dollars while Nathan watched the Super Bowl.

I know this because she regularly crowdsourced moms in the group for their fashion opinions.

Shopping for a new bag and stuck between these two, she wrote in March.

She was deciding between a Gucci Jackie in white and the Polene Numero Dix in Cognac.

Emma was the groups obvious Main Character.

Id search her by name in the Facebook group because her contributions were just that entertaining.

She advised her to wean Charlotte, so as to not ruin her breasts.

She sent her La Perla lingerie as a gift, writing Baby Number #2?

They are rich and vibrant communities where moms pour out their hearts and lives for public consumption.

Thats one side of the coin.

The other can be more complex.

; I wish I could afford that brand of pajamas).

How could we measure up?

Well, we really couldnt, because Emma was a fake.

It happened on Sunday.

In a very serious, long post, the admins of the group made an announcement.

While they didnt name the poster by name, group members soon sussed out who the culprit was.

Emma, and Alexandra, had been fake all along.

This was the Facebook group version of theScandoval.

Everyone, including me, was shocked.

Did I choose to ignore this obvious red flag to continue basking in the delight of Emmas content?

while bag shoppingbut most of us were completely floored.

Her goal, it seems, had been simply to entertain us and herself.

Perhaps this is why the groups overwhelming response has been different than many victims of catfishing.

Was this a bored teenager?

An aspiring novelist testing out her material on unsuspecting test subjects?

If so, many people wrote, we would read her book.

The world-building, the character development, and the drama were chefs kiss.

She had us on the edge of our seats.

Colleen Hoover found dead!

In many cases, it literally may not even exist.