All products are independently selected by our editors.
If you buy something, we may earn an affiliate commission.
But with so many options available, its not often that I come across something that feels genuinely unique.

Design by Channing Smith
I was instantly intrigued whenRare Beauty founder Selena Gomezdebuted theSoft Pinch Tinted Lip Oilon her Instagram page in March.
This content can also be viewed on the site itoriginatesfrom.
Its not surprising to me that a lip jelly that claims to be never sticky is a hit.

But asSerena van der Woodsen famously said inGossip Girl, Lipstick lasts longer, but gloss is more fun.
Thats where Rare Beautys Soft Pinch Tinted Lip Oil comes in.
Upon applying the formula with the doe-foot applicator, I was immediately impressed.

The formula felt unlike anything Id ever tried on my lips.
The oil is extremely lightweightit almost feels as if youre applying nothingbut creates a gorgeous wash of color.
This backfired, as I immediately got the product all over my teeth.
So, learn from my mistake: Start small; it’s possible for you to always add more.
Just as Gomez promised, the Soft Pinch Tinted Lip Oil is indeed comfy.
Its a texture Ive never felt before on my lips.
While it is certainly an oil, it doesnt feel thin or oily.
The shade range is also super flattering on my tan skin.
At $20, its clear why this innovative lip oil is already flying off shelves.
Rare Beauty Soft Pinch Tinted Lip Oil
Sephora