Its official: Meghan Marklethat is, the Duchess of Sussexis reinventing herself as a lifestyle influencer.

So far, so aspirational.

Royal support and royal patronage has huge clout.

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If thats not influencer territoryadvertising products that are used and approved ofwe dont know what is.

Historically, we have seen them wield soft cultural power for brands, says Russell.

Its worth noting that neither of them paid full retail price for their pieces.

This post was originally published onVogueUK.