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Its Sofia Richies wealthy young wife era, and some women are, apparently, living vicariously through her.
Since then, her profile has exploded.
Newsa couple days after the celebration.
It was her day.
It was her life.
This content can also be viewed on the site itoriginatesfrom.
Shes clearly more influential and in love than ever; a picture of feminine poise and sophistication.
Finally, shes the main character instead of a Kardashian-adjacent supporting cast member.
Gone are the ripped black jeans, corsets, and towering heels.
My new mindset is, What would Sofia Richie do?
mused@graceklifestylein a TikTok.
If its not giving vintage Chanel, then I dont want to wear it.
Im here for the neutral fits with a pop of colour.
The undone curls and the sleek buns.
The old-money and clean-girl vibes.
My goal is for everyone to see me as a stylish, well-educated, and fashionable girlie.
Shortly after that collaboration started, Baruch began working with Grainge too.
Her partnership with Richie is more exploratory.
Style is not just how you dress, at allits not, Baruch says.
Actually, thats a small part of it.
Instead, she and Richie pull key references from their personal lives.
We’re always looking at how girls in Europe are dressed, she continues.
For example, one of my best friends isVanessa Traina.
Shes a big muse for us both.
And in the age of burnout, some womenno longer find it aspirational to work.
Economic instability makes the fantasy of marrying well all the more potent.
A rich man is all I need,one TikToker wroteover a Sofia-Elliot fan edit.
Never settle ladies,another noted.
Dont let your boyfriend stop you from finding your husband.
How to snag a rich man is a curiously popular genre of content on TikTok.
We saw millennials working really hard, cultural commentator Nia Phillip tellsGlamour.
Lots of really negative things happened with women CEOs during that era.
Its been this counter to the girl-boss era, and I think Sofia represents that in a way.
This kind of you might do anything rhetoric is entirely well-intentioned, I think, Dr. Kelly says.
But often it comes up against the reality of being a young person in a workplace.
So I think there is a bit of a backlash happening there."
In a perfectly logical and progressive world, that backlash might inspire a renewed push for reform.
But thats not always how people respond when faced with real political problems.
A lot of the time, it can turn into Feminism lied to me, Dr. Kelly concludes.
And I think thats what this tradwife subculture is often exploiting.
But the Sofia Richie fantasy isnt really about men or elegantly modest fashion.
Its the fairy tale of bringing meaningful change to fruition in your life.
Hanna Lustig is a staff writer atGlamour.
