And this is just the beginning of their commitment.
Vaseline has a clear missionto level the playing field in skincare.
“I stand as the sole Black male dermatologist in central Texas.
This shortage isn’t merely about recruitment; it reflects systemic issues in research priorities.
Picture this: you’re scouring the internet for solutions to a perplexing skin issue, hopeful for answers.
But as a person of color, what you find is disheartening.
Left to Right: Elaine Welteroth, Dr. Adewole “Ade” Adamson, Ernest Shaw Jr., Tiffany Yizar, and Kevin Tolson
It’s as though your experiences are nonexistent online.
This uphill battle for skin equity is a fight against silence and the lack of representation.
Vaseline did that,” noted Welteroth.
“My job is more than just to paint something beautiful on the wall.
It can literally impact people’s lived experiences,” shared Shaw.
“We’ve been building our foundation quietly, as we do,” shared Yizar.
Much of this vision came to fruition in Vaselines recent launch -Radiant X.
A product line crafted specifically for us, by us.
Often, when brands enter our communities, the impact is superficial.
However, in this case, it was about much more than creating or restoring beautiful images.
It was about using those images as a catalyst to reinvest resources back into the community.
