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This may not seem exceptional at first, but such universal appeal is no small feat.
Similarly, the youths think some of our faves are old-fashioned" or uncool.
So what sets Rare Beauty products apart from the rest beyond the fact that it’s buzzy?
The products are actuallyreallygood.
Glamourbeauty writer Danielle Sinay testing her favorite Rare Beauty products.
I know, I know: I was hesitant at first too.
Itisanothercelebrity-owned beauty brandin case you’re somehow unaware,Selena Gomezis the founderwhich is a controversial phenomenon in itself.
Its relative affordability is just icing on the cake.
Glamourbeauty writer Danielle Sinay testing her favorite Rare Beauty products.
(No, really, we even have the photos to prove it.)
But there’s one problem when it comes to universally beloved brands: choosing where and how to start.
Shop all the Rare Beauty products below.
We think it’s very much worthy of all of its viral fame, and possibly even then some.
As for how to apply it?
Its mistake-proof, and it layers beautifully over liquid/powder formulas without disturbing makeup.
Save when you shop for the best Rare Beauty products with theseSephora promo codes.
It’s bright, luminous, and light-reflecting without looking or feeling heavy or over-the-top.
It comes in eight gorgeous shades and instantly elevates any skin-care or makeup look.
Selena Gomez is out here changing lives!
It’s best applied with your fingertips by lightly tapping the product where you want to attract light.
It does dry down on its own for all-day wear.
As for her viral blush hack?
The formula felt unlike anything Id ever tried on my lips.
The oil is extremely lightweightit almost feels as if youre applying nothingbut creates a gorgeous wash of color.
Its also buildable, so you might work up the intensity, but a little goes a long way.
Di Meo thinks of this product when going for easy summer looks.
It reminds me of a watercolorthe more you layer the more the color pops and tints your lip.
It’s Universal for a reason.
All the shades are great, but Enlighten is my fave.
It’s now cult status as far as I’m concerned.
Glamoureditorial assistantMonique Wilsonfeels the same way.
Di Meo refers to this as the ultimate highlighter for an instant glasslike glow.
Same, but I have the next best thing: Rare Beauty’s Positive Light Under Eye Brightener.
This is my go-to to instantly awaken any undereye, says Di Meo.
This is also a wonderful product to use for refreshing your makeup during touch-ups, she says.
And it’s true, so I keep it in my makeup bag at all times.
Pro tip: Use theLiquid Touch Concealer Brush.
It’s my favorite brush of all time.
I own two of them.
Brow Harmony Flexible Lifting Brow Gel
Another fan (and Selena Gomez) favorite?
Rare Beauty’s Brow Harmony Flexible Lifting Brow Gel.
It has a strong yet flexible gel that is waterproof.
The clear gel dries to a natural flake- and cake-resistant finish that can be used with other brow products.
As for how to apply it?
Fortunately, Rare beauty’s vegan and cruelty-free formula is gentle enough for even my overly emotional eyes.
I am never not wearing this eye shadow stick.
I’ve tried other liquid contours that everyone loves on TikTok, and they simply dont compare.
Its such a beautiful alternative to eye shadow if youre in a hurry, she says.
