All products are independently selected by our editors.
If you buy something, we may earn an affiliate commission.
Personal lubricantis undergoing a renaissance, and truthfully, it’s about time.

(Hint: The answer was to twiddle something else entirely.)
Historically, there has been so much stigma, saysLuna Dietrich, sex educator and business coach.
Whatever the case, most people have been shy to admit that lube is something they need or enjoy.

But following 2020s sexual awakening, lube has become more widely accepted.
Don’t underestimate how sexy it can be to speak out loud what you are wanting.
The most fun and healing people to have sex with are team players in pleasure.

Felicia Hershenhorn, founder and CEO ofRuni
Lube can also spice up the bedroom.
Felicia Hershenhorn, founder and CEO ofRuni, designed thePlay Primerwith attractive packaging in mind.
I really wanted to create something chic, she says.

Contemporary but not obnoxious, loud but not in your face.
Like French fashion at its besta matte red, curves, and color.
If it falls out of your purse, people will be like, Wow, thats gorgeous.

you’re able to bring it on a night out because its small and adorable.
Youre not going to be embarrassed.
And yes,Amazon does sell plenty of lube.

Choosing a lubricant is a very personal decision, says Howard.
If you’re having anal sex, you want to lean more toward a silicone or a jelly-texture product.
Self-pleasure pros would probably need silicone- or water-based lube for lasting slip.

Sex in the shower is a silicone lubes dream.
My personal faves may not be yours, so take what works for you and leave what doesnt.
Sharing is caring, especially when it comes to sexual health and pleasure.

Unbound Jelly
Revolve
Woo Coconut Love Oil
