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Its rare that one gets to experience an Instagram vs. reality meme in real time.
Courtesy of brand; Design by Channing Smith
Many of which have become, dare I say, chic?
Those hospital-grade devicesthe ones that make you feel like a dairy cow trying to make a monthly quotastill exist.
Much has been written (and TikToked) about how this has affected baby toys.
Did we really think the postpartum mother buying all those pastel wood blocks would be exempt too?
But then again, more competition means more innovation, which ultimately benefits women.
When we came up with the idea for a discreet wearable breast pump, literally nothing like that existed.
If you use technology that solves a need for women, they will rush to your innovation.
The vast majority of women are back to work within a very short time after having a baby.
Traditional pumps werent meeting the needs of what that persons real life looked like.
And that persons real life may include a desire to fill her home with aesthetically pleasing things.
OLeary remembers coming home from giving birth to her first child with a gray plastic tub from the hospital.
I used that tub to clean my pump parts for a year, she says.
I wasnt a person who would buy a big old gray plastic tub and stick it on my counter.
It felt to me like everything in new motherhood was like that.
The whole category [of pumps] has changed, says Boler.
Its gone fully wearable, and women are not going to go back.
But I have found another use for myPump Anywhere backpack: It makes a great work bag.
