So why do it, you ask?
Well, there are several reasons.
For one, its a bucket-list moment for many performers.
Anthony Behar - PA Images/Getty Images
It is an entertainers dream to be on a stage like like that.
And the exposure typically results in sales well beyond any one-time performance paycheck.
Then theres the success of Fenty Beauty,worth an estimated $2.8 billion.
Apple Music is alsoquite smartlydoing everything they can to capitalize on Rihannas return to the stage.
Of course, what fans really want to know is whether new music is coming postSuper Bowl and Oscars.
For now, Rihanna isnt teasing much.
Super Bowl is one thing, shesaid.
New music is another.
