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Like TCapri tequila, which was created by Tiffany Capri Haineswoth.
Working in the agave field (Photo courtesy of Hainesworth)
It might sound cliched, but many make a major life change after a near-death experience.
I had given my entire life to the federal government, she says.
But she still wanted to do more.
(Photo courtesy of Hainesworth)
She says she used a translator app on her phone because she didn’t know a word of Spanish.
Glamour: First of all, why tequila?
Tiffany Capri Hainesworth:Who doesn’t love tequila?
I’m a margarita girl.
I didn’t want to do wine or vodka because everybody has that.
I wanted to do [a liquor that] I drink.
What was one big challenge you faced at launch or after?
How did you handle that?
I needed to pivot and pivot quick.
Absolutely, especially in a male-dominated industry.
Then there’s the stigma of being an aggressive woman, especially as a Black woman.
In business you have to remove your emotions, which is hard to do.
I don’t have a white partner or a male partner.
Do you think consumers care about who actually owns the businesses they spend on?
If not, should they?
(Photo courtesy of Hainesworth)
How essential are the relationships with tequila farmers and distilleries in Mexico?
It’s extremely important.
I started in the agave fields with [the jimadors].
I wanted to learn, to talk to them, to see their daily work.
Learning the culture and being immersed is beautiful.
Going into the agave fields was one of the most beautiful experiences that I’ve ever had.
It was majesticsomething that you could’t even explain.
Whats a book youd recommend?
The Perfect Day to Boss Upby Rick Ross.
That book was amazing.
I recommend any entrepreneur get that book.
He talks about how you have to keep on keeping on.
You have to keep pressing.
it’s possible for you to’t stop.
If one person says no, you have to keep going.
I have to start with coffee first before I do anything because I’m not a morning person.
Then I log on to three or four computers when I’m checking emails.
I check my business and my government emails.
I work two, three jobs.
I’m responding to people.
I’m responding to my staff.
Sometimes I don’t log off of my computers until 8, 9, or 10 o’clock.
My brain doesn’t stop working.
So I’m constantly up sending messages to my staff.
What item do you splurge on most often?
I have a shoe room and I don’t even know what’s in there.
I just purchased a pair of never-worn classic Ellesse sneakers on eBay and I was ecstatic.
I also love quality brands such as Bally, Tods, and Diadora.
Womens MK X Ellesse Monroe Trainers White
ellesse
What should people mix with tequila?
I drink my tequila straight because TCapri is a sipping tequila.
I don’t need to mix it with anything.
It’s certified additive-free and it’s smooth.
So I can eat tacos and sip on this tequila and I am good to go.
