Were no longer doing head-to-toeBarbie pink, nor are we adding apop of redto all our wintry outfits.

Its 2024, and maroon is the new It color, for fashion deity Zendaya hath declared it so.

The vibe is Leonard Nimoy at theStar Trekball, and I mean that in the best possible way.

Reese Witherspoon Michael Burke and Zendaya attend the Fendi Haute Couture SpringSummer 2024 show as part of Paris…

Pascal Le Segretain/Getty Images

Zendaya said Spock but make it high-fashion.

Song Hye Kyo, pro-maroon fashion girlie

But just, one more time for Zendaya:

I mean.

You heard it here first, folks: Maroon is here to stay.

Zendaya said Spock but make it highfashion.

Zendaya said Spock but make it high-fashion.

Stock your shopping carts accordingly.

Dua Lipa

Dua Lipa in Gucci at the premiere ofArgyllein London

Song Hye Kyo promaroon fashion girlie

Song Hye Kyo, pro-maroon fashion girlie

I mean.

I mean.