Were no longer doing head-to-toeBarbie pink, nor are we adding apop of redto all our wintry outfits.
Its 2024, and maroon is the new It color, for fashion deity Zendaya hath declared it so.
The vibe is Leonard Nimoy at theStar Trekball, and I mean that in the best possible way.

Pascal Le Segretain/Getty Images
Zendaya said Spock but make it high-fashion.
Song Hye Kyo, pro-maroon fashion girlie
But just, one more time for Zendaya:
I mean.
You heard it here first, folks: Maroon is here to stay.

Zendaya said Spock but make it high-fashion.
Stock your shopping carts accordingly.

Dua Lipa in Gucci at the premiere ofArgyllein London

Song Hye Kyo, pro-maroon fashion girlie

I mean.